Audi x ELLE

2024

Art Direction

Editorial Design

Concept

A parallax-led article designed to unfold as you scroll, exploring Audi’s approach to design and innovation through ELLE’s editorial lens. Built to feel fluid and easy to navigate, with a focus on pacing, clarity, and letting the content breathe.

Interactive feature
Designed and built a bespoke interactive article combining modular parallax sections, subtle animations, and video. The aim was to create a smooth reading experience that felt engaging without being overwhelming, balancing Audi’s visual world with ELLE’s tone.

Building a modular toolkit
Used and refined a system of reusable parallax components developed across previous projects. This made the build more flexible and efficient, while keeping everything visually consistent and easy to adapt.

Collaboration
Worked closely with editorial, motion, and technical teams to bring everything together. Helped keep the process clear and aligned from concept to delivery, making sure the final piece felt cohesive across both content and design.

Live link

Audi x ELLE

2024

Art Direction

Editorial Design

Concept

A parallax-led article designed to unfold as you scroll, exploring Audi’s approach to design and innovation through ELLE’s editorial lens. Built to feel fluid and easy to navigate, with a focus on pacing, clarity, and letting the content breathe.

Interactive feature
Designed and built a bespoke interactive article combining modular parallax sections, subtle animations, and video. The aim was to create a smooth reading experience that felt engaging without being overwhelming, balancing Audi’s visual world with ELLE’s tone.

Building a modular toolkit
Used and refined a system of reusable parallax components developed across previous projects. This made the build more flexible and efficient, while keeping everything visually consistent and easy to adapt.

Collaboration
Worked closely with editorial, motion, and technical teams to bring everything together. Helped keep the process clear and aligned from concept to delivery, making sure the final piece felt cohesive across both content and design.

Live link