Overview

I designed the visual experience for the ELLE x TRESemmé Future of Beauty Dinner, a 2024 event centred on beauty innovation and the TRESemmé Lamellar Shine range. The project focused on translating the partnership into the space through a consistent set of branded touchpoints, including guest-facing print, signage, product display and a photobooth.

Role

I worked across the full event experience, covering print, digital and spatial design. This included the drinks, hair and dinner menus, the Eventbrite banner, logo lockup, colour palette, welcome board, mirror vinyl sticker, product strut, magazine page blow-up, photobooth design and other printed event assets.

Approach and outcome

The visual direction was designed to feel clean, editorial and beauty-led, balancing ELLE’s premium tone with the gloss of the TRESemmé Lamellar Shine range. Each element was treated as part of one connected system, so the branding felt consistent across the space. The photobooth was designed as a simple interactive moment within that system, giving guests something to engage with and photograph without feeling separate from the rest of the event.