Print campaign (TFL bus superside)
A large-scale print execution for Good Housekeeping’s Christmas campaign, featured across TFL red bus supersides from November onwards. The piece centred around the cover featuring Jamie Oliver and his wife, extending the magazine into a wider, city-scale presence.

Visual feature
Adapted the magazine cover into a bold outdoor format, designed to work at distance and in motion. The aim was to keep the warmth and familiarity of the Christmas issue while ensuring clarity, legibility, and impact in a fast-paced urban environment.

Design and build
Focused on composition, scale, and readability. Refined layout, typography, and imagery to translate effectively from print cover to large-format outdoor, making sure key elements held up across different viewing distances and lighting conditions.

Collaboration
Worked closely with editorial, marketing, and production teams to align the campaign across print, outdoor, and TV. The superside formed part of a wider Christmas campaign, ensuring consistency across all touchpoints.