Specsavers x Cosmo x Esquire
2024
Concept
Art Direction
AR experience & interactive article
A responsive AR web app designed for Specsavers in collaboration with DeepAR, allowing users to virtually try on glasses in real time. Built for Esquire, Cosmopolitan, and ELLE, the experience focused on clarity, ease of use, and a seamless mobile journey.
Interactive feature
Designed the UX/UI of the AR experience, shaping the user flow and visual interface to make the try-on process intuitive and engaging. Alongside this, created an interactive quiz for ELLE to help readers find the right glasses for their face shape, combining educational content with a more playful, editorial approach.
Design and build
Focused on usability, responsiveness, and brand alignment. Balanced technical constraints with a clean, accessible interface, ensuring the experience worked smoothly across devices while staying true to Specsavers’ identity.
Collaboration
Worked closely with DeepAR, editorial teams, and developers to bring the experience to life. Helped bridge design and technical requirements, keeping the process aligned from concept through to delivery.
Live link






Specsavers x Cosmo x Esquire
2024
Concept
Art Direction
AR experience & interactive article
A responsive AR web app designed for Specsavers in collaboration with DeepAR, allowing users to virtually try on glasses in real time. Built for Esquire, Cosmopolitan, and ELLE, the experience focused on clarity, ease of use, and a seamless mobile journey.
Interactive feature
Designed the UX/UI of the AR experience, shaping the user flow and visual interface to make the try-on process intuitive and engaging. Alongside this, created an interactive quiz for ELLE to help readers find the right glasses for their face shape, combining educational content with a more playful, editorial approach.
Design and build
Focused on usability, responsiveness, and brand alignment. Balanced technical constraints with a clean, accessible interface, ensuring the experience worked smoothly across devices while staying true to Specsavers’ identity.
Collaboration
Worked closely with DeepAR, editorial teams, and developers to bring the experience to life. Helped bridge design and technical requirements, keeping the process aligned from concept through to delivery.
Live link





