An Instant Lookbook designed for Facebook and Instagram, built to feel closer to an editorial feature than a traditional ad. The experience introduced the collection through a strong visual narrative, blending motion and stills in a format native to the platform.

Interactive feature
The journey opened with an ignition video to set the tone, followed by a series of static tiles styled like ELLE editorial layouts. Users could explore the collection visually, then tap through on featured products, linking directly to Tu’s website for a seamless path from inspiration to purchase.

Design and build
Focused on clarity, rhythm, and hierarchy within a mobile-first format. Balanced bold imagery with clean typography to maintain an editorial feel, while making sure interactions stayed intuitive and easy to navigate.

From concept to rollout
Designed the look and feel, translating ELLE’s editorial style into a shoppable social format. Built to be flexible and reusable across different edits and collections, while keeping a consistent visual identity.