Editorial Marketing & Commercial Print
Print Pages (MULTI BRANDS)
Client:
Multi Brands
Role:
Editorial Design · Print Design
Tools:
Adobe InDesign · Photoshop · Illustrator
Designing Across Hearst's Brand Portfolio
A selection of editorial marketing and commercial print work created across several Hearst titles, including ELLE, Red and Women's Health. The projects span promotional campaigns, membership marketing, beauty launches and co-branded editorial partnerships, each tailored to the visual identity and audience of its respective publication.
Alongside designing marketing pages promoting Hearst products, memberships and seasonal launches, I also produced commercially led editorial features in collaboration with partner brands. Working closely with editors, commercial teams and external suppliers, each layout was designed to balance editorial credibility with marketing objectives while maintaining the distinctive voice of each magazine.
One featured project for Boots × Women's Health involved commissioning and art directing bespoke illustrations to accompany editorial content on women's health, creating engaging double-page and single-page features that integrated Boots products naturally within the story.
Key responsibilities
Designed editorial marketing pages across multiple Hearst brands.
Created promotional layouts for product launches, memberships and seasonal campaigns.
Designed co-branded commercial editorial features.
Collaborated closely with editors, commercial teams and marketing stakeholders.
Commissioned and art directed bespoke illustrations for editorial campaigns.
Developed print-ready artwork for publication across multiple magazine titles.
Maintained each publication's editorial identity while meeting commercial objectives.
From Marketing to Commercial
From promoting ELLE Collective memberships and Red Beauty Boxes to producing illustrated commercial features for Women's Health × Boots, these projects demonstrate the versatility required when designing across a diverse portfolio of editorial brands. Each piece was approached with the same attention to typography, hierarchy and storytelling, ensuring commercial objectives were met without compromising the quality and integrity of the editorial design.
