Parallax-led storytelling designed to shift and reveal, bringing together product innovation, movement and community across a multi-market digital experience. Early video concept and visual direction shaped in collaboration with Rob Monk.

Interactive article including 360° shoe rotations, animated collages, infographics, and video integration (responsive display units) and 3x short videos commissioned.

Interactive feature

• Designed and built an interactive article blending Nike’s visuals with Runner’s World’s tone.

• Included 360° views, animations, infographics, and video.

• Set the initial creative direction with a moodboard and commissioned an illustrator to shape the look and feel of the embedded videos.

Building a modular toolkit

• Developed and streamlined parallax templates prior to this project for smoother, quicker builds.

• Built modular units like maps, timelines, and slideshows for faster, adaptable builds.

• Focused on rhythm, pacing, and seamless transitions for a natural reading flow (scroll-based).

Collaboration

• Worked closely with the editor, the motion graphics video editor and the technical team.

• Helped align creative and production teams through a clear process.

• Delivered a bespoke feature that kept the editorial voice of Runner’s World and Nike’s campaign aesthetic in balance.

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