Tu x ELLE
Instant Lookbook
Behind the Design
The Tu × ELLE campaign celebrated personal style through a series of editorial-led fashion edits, positioning Tu as a destination for affordable, trend-led pieces with the creative authority of ELLE. The wider campaign included print advertorials, digital editorial, social content, videos, experiential activations and a series of interactive Instant Lookbooks.
I designed this instant lookbook, translating the campaign photography into an engaging digital experience that felt premium, fashion-forward and easy to navigate.
Working with the commissioned campaign photography and accompanying video content, I created a responsive editorial layout that balanced storytelling with product discovery. The product encourage users to explore complete outfits while maintaining ELLE's luxury editorial aesthetic.
Key responsibilities
Designed the interactive Instant Lookbook experience
Developed layouts using commissioned ELLE photography and raw video assets
Balanced editorial storytelling with commercial product presentation
Produced assets for digital publication while maintaining brand consistency across the wider campaign
