ELLE x Tu Pop-Up Events: On Set and Style Stop Tour
ELLE x Tu Pop-Up Events (On Set and Style Stop)
Bringing the ELLE x Tu partnership into live spaces
I designed event assets for the ELLE x Tu Style Stop Tour and On Set activations, helping translate the partnership into a clear and consistent physical experience. The work covered signage, Eventbrite banners, branded walls, clothing tags and other event touchpoints designed to sit naturally across retail, editorial and live environments.
Editorial branding across practical event formats
The design approach needed to feel recognisably ELLE while supporting Tu’s accessible fashion positioning. I focused on keeping the assets clean, flexible and easy to apply across different spaces, from guest-facing signage to smaller product details. The final system helped create a polished and cohesive brand presence across both activations.
