Jack Daniel's
Jack's Daniels x Cosmopolitan
Client:
Cosmopolitan
Role:
Motion Design · Graphic Design
Tools:
Adobe After Effects · Photoshop
Bringing the Campaign to Life
Designed and produced a series of animated short-form videos for Jack Daniel's × ELLE, created for digital and social platforms to support the campaign launch.
Working from the campaign's photography, branding and creative direction, I developed motion graphics and animated layouts that translated the visual identity into engaging short-form content. Each animation combined typography, product imagery and subtle movement to create eye-catching assets optimised for fast-paced social feeds.
The challenge was to distil the campaign into concise, visually impactful edits while maintaining the premium aesthetic of both Jack Daniel's and ELLE.
Key responsibilities
Designed and animated short-form campaign videos.
Created motion graphics and animated typography.
Developed layouts for social-first digital content.
Adapted campaign assets into engaging motion pieces.
Delivered final assets for digital and social distribution.
Designing for Motion
The project transformed a static campaign into a series of dynamic social assets that extended its reach across digital platforms. Through considered pacing, typography and motion, the animations reinforced the campaign's visual identity while delivering clear, engaging content designed for short-form viewing.
