Made Club Rebrand
Main Club Brand Identity & Event Design
Client:
Made Club (Hearst)
Role:
Brand Design · Print Design · Digital Design
Tools:
Indesign - Illustrator - Photoshop
Building a Gen-Z Fresh Creative Identity
Made Club is a modern knitting community centred around creativity, craft and connection. I was responsible for developing and applying the refreshed visual identity across a range of print, video and digital touchpoints, creating a cohesive design system that balanced a contemporary aesthetic with the welcoming nature of the brand.
Working within the newly established identity, I designed a collection of editorial and marketing materials that could be used consistently across member communications, event collateral and digital experiences. The challenge was to create a visual language that felt bold, accessible and design-led while avoiding traditional craft clichés, which what it was originally.
A key part of the project was establishing consistency across multiple formats, ensuring typography, colour, photography and graphic elements worked together regardless of the final output (digital or print).
Designing a Flexible Brand System
Key responsibilities
Applied and developed the Made Club visual identity across print and digital.
Designed editorial layouts, printed collateral and marketing materials.
Created event assets including flyers, guides and supporting communications.
Produced responsive layouts for digital platforms.
Maintained consistency across typography, colour palette and imagery.
Prepared artwork for both print and digital production.
The project resulted in a cohesive suite of branded assets spanning editorial design, print and digital communication. Rather than treating each deliverable independently, every piece was designed as part of a unified visual system, allowing the Made Club identity to remain recognisable across different formats while supporting the community's creative and welcoming personality.
