The Balvenie x Esquire
Interactive Parallax Editorial
Client:
The Balvenie
Role:
Digital Design · Interactive Design
Tools:
Adobe Photoshop · CELTRA
Crafting an Interactive Editorial Experience
Created an immersive parallax article for The Balvenie × Esquire, exploring the relationship between craftsmanship, creativity and emerging technologies through an editorial feature titled AI and the Future of Craft. The experience combined long-form storytelling with interactive design to encourage readers to explore the content at their own pace.
Working from supplied editorial copy and campaign assets, I designed the digital layouts, visual compositions and scrolling interactions that transformed the article into an engaging reading experience. Each section was carefully paced to balance rich editorial content with subtle motion, creating a premium experience that reflected both Esquire's editorial identity and The Balvenie's heritage of craftsmanship.
The design focused on creating a seamless narrative through layered imagery, typography and parallax effects, enhancing the story without distracting from the content itself.
Key responsibilities
Designed the interactive parallax editorial experience.
Created responsive layouts for desktop and mobile.
Composed imagery and typography to support long-form storytelling.
Designed scroll-based interactions and visual transitions.
Worked within the established visual identities of The Balvenie and Esquire.
Prepared assets for implementation within Hearst's interactive publishing platform.
Storytelling Helped Via Interaction
The final experience transformed a traditional editorial article into a rich digital feature, using parallax scrolling and considered visual pacing to reinforce the campaign's themes of craftsmanship and innovation. The result was an immersive reading experience that blended editorial design with interactive storytelling while maintaining the premium aesthetic associated with both The Balvenie and Esquire.
